Fight week on the pages ran from the presser to the ring walk: build-up edits, the weigh-in moment, the fight-night cut, and the founder's own skit on how Moses has been moving through the division. 991K documented across 16 posts from two creators: Maxi's pages 601.6K across 8 (three YouTube Shorts at 391K between them, five TikToks), the founder page 389.4K across 8. Every number re-pulled from Studio on 24 October, every one still climbing.
Eight posts from 3 August to fight day, re-pulled from Studio on 24 October. The ragebait edit is still the biggest single post of the Itauma window on any page: 320K, 945 hours of play time, 152 new followers from one cut.
Three YouTube Shorts and five TikToks across fight week, re-pulled from Studio on 24 October and every one still climbing: the three Shorts went from 231K at the recount to 391K now, and the preview Short was 25.3K two days after posting, 91.3K today.
The rematch for the WBO heavyweight title. Dubois stopped Wardley in the second round. The network ran the week from Tuesday to fight night: build-up edits, press conference clips cut the same night, weigh-in cuts, fight-night story pushes across the roster, then the morning-after wave while the result was the only thing on anyone's feed. 4.1M documented across 8 receipted posts from 4 creators so far, more receipts landing.
1.8M views in 8 days · 72.3% audience retention · 1:18 average view duration · +1.5K subscribers from this one Short. Posted as a YouTube collaboration with The Heart of Boxing, so it sat on both channels at once. 21.8K in the first hour, past 100K inside day one, 621K by day two, 1.3M by fight night, 1.8M by day eight and still moving. YouTube Studio's own read on it: "lots more views and viewers are sticking around to watch your Short for longer." Screenshot below.
1,109,256 views · 87.5K likes · 6,534 saves · 1,579 shares · +965 followers and subscribers across the four. Two long TikTok cuts on @viralboxingg and two Shorts on The Heart of Boxing, all posted inside fight week, all four captioned "Watch Dubois vs Wardley 2 live on DAZN, link in bio". The AJ vs Dubois cut did the million on its own. All figures from TikTok Studio and YouTube Studio, screenshots below, dated 19 Oct.
86K likes · 6,419 saves · 1,469 shares · 325 comments · 8,981h 39m total play time · 29.6s average watch on a 2:25 cut · 5.34% watched the full video · +828 followers. Posted Wed 14 Oct, 2:19pm. Counted Mon 19 Oct, at 5 days.
1,538 likes · 115 saves · 110 shares · 30 comments · 441h 50m total play time · 27.6s average watch on a 1:55 cut · 8.39% watched the full video · +104 followers. Posted Thu 15 Oct, 2:16pm. Counted Mon 19 Oct, at 4 days.
39,499 views in 4 days · 1:02 average view duration · 54.1% retention · +12 subscribers. Posted to the 247K-subscriber YouTube channel with the DAZN link in the bio. Counted Mon 19 Oct.
17,657 views in 5 days · 1:35 average view duration · 65.9% retention · +21 subscribers. The AJ face-off cut with the DAZN link in the bio. Counted Mon 19 Oct.
7,606 likes · 679 saves · 788 shares · 61 comments · 3,022h 45m total play time · 6.0s average watch on a 21s cut · +372 followers. Posted Sat 17 Oct, 10:12am, fight day itself, and it ran 700K+ in its first 24 hours while the card was the feed. TikTok Studio receipt below at 1.1M; the public counter on the post had it at 1.3M by Tue 20 Oct and still moving. The biggest TikTok on the Dubois side of the network.
144 likes · 25 saves · 14 shares · 4 comments · 11h 16m total play time · 7.9s average watch on a 60s cut. The week-before build-up post, Sat 10 Oct, with the date and the DAZN call in the caption. Counted Sun 18 Oct. Viewers tab on this one: 56.5% United Kingdom, 10.2% United States, 70% male, 67% aged 18 to 34. Small sample, same shape as the rest of the network.
11K likes · 976 saves · 524 shares · 34 comments · 738h 58m total play time · 23.1s average watch on a 60s cut · 10.97% watched the full video · +54 followers. Posted Thu 15 Oct, two days out, with the PPV link in bio in the caption. Viewers tab: 43.7% United Kingdom, then the US, Germany, Australia and Ireland. The Creator Assistant note in the screenshot shows TikTok marked the post not eligible for For You recommendation; it reached 111.7K regardless, and the public counter was at 112.3K on Tue 20 Oct.
Press conference, weigh-ins and fight night, covered in person. Ground footage cut and posted the same night while the quotes were still moving: face-offs from the floor, reaction content, crowd audio, the raw reaction to the stoppage, the post-fight storytime. The network had material on fight week that only the building gives you.
7 Instagram stories from 7 accounts across Fri 16 and Sat 17 Oct, carrying the DAZN fight-day assets and the PPV link, plus the weigh-in clip from the floor above. The poster set ran across the roster for the final push, each page with its own line on top: Maxi the night before, then corleone, Ka1yan, Linton, r3tired and ajaxboxing through fight day and Damien at the bell. Ka1yan put the tracked link itself on the story. Linton asked his audience to buy through his link specifically. Every one of them says DAZN.
Two Dubois posts on this page carry their viewers tab, both in 02 above. Beautiful Boxing Art's 111.7K cut went 43.7% United Kingdom, then the US, Germany, Australia and Ireland, from a page whose biggest post the same month ran 79.4% United States. Arena Supreme's build-up post went 56.5% United Kingdom, 10.2% US, 70% male, two thirds aged 18 to 34. The network puts a fight in front of the audience that cares about it, which for a Queensberry card means the UK first and the US second. On a briefed week the viewers tab of every post is in the report.
Everything above ran with no brief and no budget. A briefed fight week runs the same pages with a plan: build-up from the first presser, the heavy window from the weigh-in to the morning after, every post carrying your key art and your message, a story push across the roster on fight day, and a page like this one inside 48 hours of the bell.
WBC interim light-heavyweight. Carrigan, Clarke, Miller vs Powar, Turner vs Gregorio, Rea vs Taylor, Rafferty on the card. The network's next window.
WBA super-feather. Crocker vs Cooper on the undercard. The December window.
Both cards above were covered from the stands. A pass puts the camera on the floor for the weigh-in and the walk, and the content gets better for everyone, Queensberry included.
The pages above, briefed, for one fight week, with the receipt page at the end. One number for the fight week, agreed on a call before the first presser. Never per post.
